The MMA Application was developed to allow to Mobile Marketing Association to engage marketing industry, branding and media according to the addition of mobile to the marketing mix. Along this year, the application will be used in all events to engage users during and after the event. The application’s objetives include localization and specific information, a best experience of the event and provisioning of rich content available through the app and other externat sources. Due the importance of MMA on the mobile ecosystem, also its been developing to be taken as reference of how to start, development and continuous improvement. With that goal, we have the participation of many members helping to develop an exceptional experience.